The next honour, for instance, likewise for the conference swivel chair, was the NeoCon Silver Award 2004, which was bestowed during NeoCon, the most important US trade fair for office furniture in Chicago and in addition the design award GOOD DESIGN Award 2004 from "The Chicago Athenaeum".

However, with its modern, even futuristic design and international appeal, the "HighWay" office swivel chair also created a furore, resulting in it earning two significant prizes from England (under the product name Speed Up on the English market). First of all, it received the BCFA Award 2004, which is conferred by the British Contract Furniture Association, and a short time after this it picked up the BED Excellence Award 2004 in the category "Task Seating" from the Business Equipment Digest.

But there was more to come: the Hungarian Ergonomics Association, a department of the University of Budapest, recently awarded the "HighWay" office swivel chair the coveted title of "Office Chair of the Year 2004".

Last but not least, "HighWay" did not go away empty-handed either when it came to the "Architecture & Office" Prize for Innovation, a competition sponsored by the architectural journals AIT, ABIT and "Intelligente Architektur" at Orgatec 2004. On the contrary, the "HighWay" cantilever chair and the conference swivel chair won two awards in the category "Products with high architectural design quality".

With the new "HighWay" office-chair range, consisting of an office swivel chair, a conference swivel chair and a cantilever chair, fundamental design elements such as, for example, the characteristic backrest frame made from aluminium and covered with mesh material or the delightfully shaped base run harmoniously through the entire product range.

The person responsible for the successful design features is the multi-award-winning designer Martin Ballendat. With the "HighWay" range, Ballendat turns what is technically feasible inside out and shows how it works. The backbone becomes a supporting pillar - all the important adjusting functions of the chair are integrated here. With "HighWay" chairs, ergonomic features are not used and incorporated modestly; rather they are presented in all their glory as a conscious element of the design concept.

The "HighWay" maxim is that Ergonomics = Design.